Four formulas, four prices
In October 2026 we collected the public prices displayed by Swiss providers of outsourced marketing for SMEs. The ranges below are orders of magnitude excluding VAT, to be confirmed by quote.
| Formula | Public price | What is included |
|---|---|---|
| Digital agency, per project | from 500 to 1,000 CHF | One deliverable: website, campaign, identity. No follow-up. |
| Digital marketing subscription | 420 to 800 CHF/month | Social media, newsletter, sometimes advertising. Light execution. |
| Fractional marketing director | 2,000 to 10,000 CHF/month | Strategy and steering, two to twelve days a month. Execution stays with your team. |
| Operating partner, marketing lever | 1,900 to 5,900 CHF/month | Contact base, campaigns, content and dashboard executed every week, on an included platform. |
What the price does not tell you
The first trap is internal time. A fractional director at 5,000 francs a month produces an excellent plan that assumes someone to execute it. If that someone is the owner, the real cost doubles.
The second trap is data. An agency works in its own tool; at the end of the mandate, the history of campaigns and contacts leaves with it. Always ask who owns the data and how you get it back.
The third is the link with sales. A campaign that generates enquiries nobody follows up costs the price of the campaign and brings in nothing.
How to compare two offers
- Bring everything back to a monthly figure, including charges and licences.
- List what is executed every week, not what is “possible”.
- Ask for the dashboard you will receive, and how often.
- Check who follows up the enquiries generated, and in which tool.
- Read the data reversibility clause.
C’mon’s marketing lever is designed to answer these five points. See what it includes.